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11.19.2009

Women 'should bare 40 per cent of their bodies to attract men

Women should wear clothes that bare 40 per cent of their flesh to maximise their chances of attracting men, new scientific research indicates.

Liz Hurley wearing her famous 'safety pin' dress Photo: REX

Striking the right balance between revealing too much and being too conservative in how much skin is on show has long been a dilemma for women when choosing the right outfit for a night out.

However, a study by experts at the University of Leeds has come to the rescue by calculating the exact proportion of the body that should be exposed for optimum allure.

The findings were based on work by four female researchers, who discreetly observed women at one of the city’s biggest nightclubs from a balcony above the dance floor.

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Using tape recorders hidden in their handbags, the researchers took note of what female clubbers were wearing and how many times they were approached by men asking them to dance.

For the purposes of the study, each arm accounted for 10 per cent of the body, each leg for 15 per cent and the torso for 50 per cent.

Women who revealed around 40 per cent of their skin attracted twice as many men as those who covered up.
However, those who exposed any more than this also fared worse. Experts believe that showing too much flesh puts men off because it suggests they might be unfaithful.
Psychologist Dr Colin Hendrie, who led the study, told the Daily Mail: “Any more than 40 per cent and the signal changes from ‘allure’ to one indicating general availability and future infidelity.
“Show some leg, show some arm, but not any more than that.”

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The study, published in the journal Behaviour, found that the most popular women combined the 40 per cent rule with tight clothing and provocative dancing. The 15 per cent that combined all three criteria were approached by 40 men each.

However, the 40 per cent rule would rule out several celebrity wardrobe choices, including actress Liz Hurley's famous safety pin dress, designed by Gianni Versace.

Soure form:
http://www.telegraph.co.uk/science/science-news/6586031/Women-should-bare-40-per-cent-of-their-bodies-to-attract-men.html

10.30.2009

Men 'prefer curvy women to those those who are size zero', study claims

Men prefer “normal” sized women with average weight and curves than those who are fashionably thin with a size zero body, a study claims.

Men were found to have prefered women such as Scarlett Johansson... Photo: EPA

And Kate Winslet, Photo: AP

Than Victoria Beckham.

Hollywood actresses Scarlett Johansson or Kate Winslet are considered more attractive and healthy-looking than Victoria Beckham or Paris Hilton, Scottish researchers found.

The University of St Andrews study, published in the scientific journal Perception, surveyed a group of students, aged between 18 and 26, were asked to rate photographs of female faces for attractiveness and health.

They concluded that young men rated girls in the “normal” weight range as the most attractive and healthy looking.

The researchers say the findings send a strong message to young women who believe that you need to be underweight to be considered attractive.
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“We often remark on how healthy or unhealthy someone looks, but it can be very difficult to say precisely how we know this,” said lead researcher Vinet Coetzee.

“Scientists have been trying to answer this question for decades, and have made many breakthroughs in our understanding of health and attractiveness, but until now they have tended to overlook the influence of weight."

The University's Perception Lab asked 84 female students a variety of questions on their health, took their blood pressure and photographed them.

The photographs were then shown to a group of male students who were asked to rate them for health, attractiveness and weight.

Professor David Perrett added: "A take home message for young people is that maintaining a normal weight benefits current health and will improve good looks.

"In our study, people in the normal weight range were judged healthier and more attractive than under or overweight individuals.

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11.19.2009

Women 'should bare 40 per cent of their bodies to attract men

10.30.2009

Men 'prefer curvy women to those those who are size zero', study claims

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