Hiya gang…. I just wanted to take a moment to highlight a few very interesting videos from Google on their ‘Insight’ tool. For those of you that didn’t know, Google has more than a few handy tools for conducting KW research including;
Google traffic estimator sandbox - a tool that gives estimated traffic clicks and cost for given terms on Google Adwords. This is another handy metric to have when doing KW research.
Adwords Keyword calculator - Google’s adwords estimator tool. Also handy… but still, more PPC data for cross referencing.
Google Search based KW tool – this one generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.
But there’s one more…
Enter Google Insights for Search
These are all great for getting some keyword / phrase ideas and even some general search traffic numbers; but what about trends? Sure you could use Google Trends – but it is a bit lacking in this author’s opinion…
And so you check out - Google Insights for Search tool - much like Google trends for looking at search data. It is seriously great for KW research purposes. Now this isn’t really a NEW tool, but it is one I have been turning to more and more of late with my SEO programs…
What can you do with it?
Historical term popularity
Geographic usage
Suggests other top terms
Compare multiple terms
See up and coming ‘Hot searches’
Use empty search box to see general trends
New videos bring business intelligence
As I was saying, this tool has been around for a while; it is simply more recently that I have included Google Insights into the main stream of my keyword research tools. In truth there is a great deal of business intelligence to be gleaned from this bad boy.
Last week Google put out a few interesting videos which are well worth watching to get an idea of the various types of BI available to you… have a watch won’t you?
Google Insights for Search: Creating Advertising Messages
Learn how to use Google Insights for Search to capitalize on search trends to create relevant advertising messages.
Google Insights for Search: Evaluating Brands
Learn how to use Google Insights for Search to help you identify brands competing with your product to see how your brand stacks up.
Google Insights for Search: Measuring Campaign Impact
Learn how to use Google Insights for Search to analyze the impact of your marketing activities on people’s ability to recall and search for your brand
As you can see, this particular tool has legs, now we just need to test it some more to see how accurate the data is. For that, I’d play around with some products, terms and query spaces that you’re familiar with. Does the data play out? Even most of the time? So far it’s been pretty good… so you tell me..
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