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2.18.2009

20 Best Blog Post Ideas for Small Business Blogging

"So, what do I blog about each time?" is a question I often get from clients. To keep your blog active and healthy, I recommend blogging at least 3 times per week. However, that notion is overwhelming for many. Even though you may be an expert in a topic, your mind may go completely blank when it comes time to blog, and then at other times when you're not blogging, your idea cup runneth over.

The primary thing to remember is that blog posts don't have to be long and complicated. You're not writing an article, a report or a thesis. Many times a blog post is only a paragraph consisting of a few sentences that contain your thoughts about something. Now, doesn't that sound easier than composing a 600-word post each time you sit down to blog?

Here are 20 ideas you can use to help you create a blog post when you're stuck for an idea:

1. Current events. Can you link what you do in your business to a current event? Open up your daily newspaper or your RSS news reader and see what's happening in the world, your country, your state, or your city. Give your opinion about the event and a solution, if you have it, and relate that to your business if you can.

2. Trends in your industry. I read constantly and subscribe to more industry publications than I have time to review. However, there are a handful that I do regularly read, and it's to those that I look to for what the trends seem to be. When you blog about the trend, put your unique perspective on it, or write a rebuttal post, disagreeing with the relevance of the trend.

3. Get personal. Tell a story about what's happening in your life or in your business that would be useful or instructive for your readers. Chronicle both your highs and lows, your wins and your struggles. One key to successful blogging is getting personal with your readers. The more "real" you are with your readers, the better your reader gets to know you and begins to like and trust you. You become a "real, live" human being to them who faces similar issues that they face.

4. Top 10. Most of my writing is in the form of a Top 10 list because it's an easy way for me to outline the points I want to make and then go back and fill in the details for each point. In this case, each of your points for a topic can become an individual blog post, and when all the points are complete, you can compile the full list for an article for your ezine or website.

5. Frequently asked questions. If you've been in business for awhile, you know the questions that clients and prospective clients ask you to answer over and over again. Instead of repeatedly responding to the same questions, write a series of blog posts that answer your target market's most frequently asked questions.

6. How you helped a client solve a problem. Clients hire you to solve a specific problem they're having, whether they do that when they buy your service or your product. List 3-5 most recent problems that you have helped your clients solve. Create a post that talks about the problem and the solution you provided (either with your client's permission, or by making it generic enough to hide the client's identity) that becomes a learning experience for your readers.

7. Interview an expert. What people do your know and admire in your industry? If you admire them, chances are that members of your target market do, as well. Contact them for a short email or recorded interview and ask them 3-5 questions that you'd like to hear them answer about their lives, their businesses, industry trends, or how to solve a particular problem. Publish the interviews as blog posts, adding audio and graphics if you have them.

8. Solicit and answer questions. Ask your ezine subscribers or blog readers to ask you their most pressing question related to what you do. I do this and get questions for 1-2 blog posts per week, and it helps me stay in touch with the needs of my readers, as well.

9. Review something. Read a good book lately related to your industry? Just purchased a product to help you solve a problem? Reviews aren't limited to the critics at the New York Times. Blog about your experience with a product, book, or service, highlighting both the high points and low points, and whether you would recommend that others use or purchase it.

10. Read other blogs. Go to Google's Blog Search or Technorati and find other blogs related to your industry or your target market. Add those to your blog reader and take an hour or two each week to read the posts on those blogs. Do you agree or disagree with the post? Have another point of view? Think the blogger was on target but you want to expand on her point of view? Reading other blogs is a great way to generate ideas for your own blog.

11. Keep an idea file. Sometimes a blogging idea or concept will strike you when you don't need (or want) to blog. Begin a blog idea file by creating a document or spreadsheet to track your ideas and thoughts. If you're in the zone, go ahead and write the post, and then you can post it to your blog on a day when the idea well is dry.

12. Create a tutorial. There's always something you can tell your target market how to do. Create a written, audio, or video tutorial of the process as your blog post. Depending on the complexity of the tasks, the tutorial may need to created in multiple parts, like Part 1, Part 2, etc., which would make for multiple posts to your blog.

13. Share a positive/negative email. I often share exceptionally positive or negative emails I receive from people (without names to protect their identity as appropriate) either to celebrate kudos I've received or to demonstrate how I responded to a particularly nasty or upsetting comment. I get the most mileage out of the negative emails, and I often ask for feedback about how my readers might respond to the situation.

14. Take a tour. Take a self-made in-person or virtual tour of something useful to your readers. For example, if you're a dating coach, tour the top 5 online dating sites and report your experiences as a client in each. If you're a restaurant consultant, visit 3 local restaurants and evaluate what's often overlooked in staff training based on your experience as a customer.

15. Write about a Twitter or Facebook update. You only get 140 characters in Twitter to write about something. If you need more space, or want to respond in greater length to someone's Tweet or Facebook status update, do so in your blog. Thought-provoking questions are often asked on Twitter, and the answers may inspire you to blog.

16. Create a "Best of" list. What are the top 7 blogs to read in your industry? How about the top 5 people to watch? What about the 10 most useful online tools you use? Nothing attracts attention on a blog quicker than a list, so create one yourself or ask your readers to help you in the process.

17. Report from an event. Attending a professional trade show, conference, or networking event? You can report live about your experiences at the event on your blog. Talk about the workshops your attended, the vendors you met, the speaker you heard -- the sky's the limit!

18. Debunk a myth. Each industry is plagued with myths and fallacies about success/failure or what does/doesn't work that the industry professionals would like to see vanquished once and for all. Use your blog to debunk some of the most common myths/preconceptions/notions in your industry and set the record straight.

19. Talk to newbies. Picture yourself as a newbie in your industry once again. What do you know now that you didn't know then? What questions did you ask? What knowledge do you have that you think everyone knows? Getting back to the basics can help bring all of your blog readers up to speed.

20. Write about a client conversation. Many times I'm inspired to blog as an expansion or continuation of a conversation I had with a client. The blog post focuses on a topic of the conversation, not the conversation itself. Typically the strategy/idea/technique you've discussed with one client will benefit your blog readers as well.

This is just the tip of a very large ice burg of ideas for posts to your blog. Take a look around your life, your business, conversations with clients and colleagues, and what's happening in the world around you. You'll soon begin to see more potentials for blog posts that you ever thought possible!

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9 Hot Tips to Increase Site Conversions

“Site conversion” is a very dry and unexciting way of saying “how to get more profits from the same amount of website traffic.” Isn’t that a more upbeat way of expressing it? Who doesn’t want to get more profits from the same number of visitors?

Increasing your conversion rate is a straightforward, even dramatic way of positively impacting your bottom line. It really cannot be emphasized too much that any increase at all in your conversion rate means additional revenue that is total profit.

Remember this fact when you are told that the way to “make more money” is to invest in more traffic-generating schemes (and dreams, at times). Before you start spending more money to generate additional traffic, you need to do as much as you can with the traffic you are already getting. If you keep the horse ahead of the cart in your planning, you will have an efficient, stable, measurable conversion rate from which you can extrapolate x amount of additional profit from y amount of new-traffic generation.

The following tips are not in any particular order (except for #1), and can be modified and reordered to suit your particular situation. Take ownership of the change and improvement, and make sure everyone involved understands the importance of maximizing every revenue source, beginning with the existing ones!

#1: Before you can repair or improve something, you have to have a good way of measuring where you are, what you’re doing, where you’re going, etc. You can sign up for a free Google Analytics account and use other low- and no-cost tools to develop your “analytics” and “metrics” – essentially fancy words that tell you how you’re doing with numbers.

#2: Create landing pages that are both keyword- and campaign-specific. Try separating any related pay-per-click keywords into smaller and tighter groups, and then create the landing pages for each of those new subgroups. Conversions will almost certainly be better if keywords, advertising approaches and landing pages are thematically related and tightly integrated.

#3: Test different headlines and copy writing. This might be the most effective way of quickly showing improvements. Therefore, you need to write compelling copy or find someone else who can do it for you. There is plenty of free advice about this (much of it worth every penny you pay for it), but the importance of copywriting as it affects site conversions cannot possibly be overstated. This is key.

#4: It is very important to test your pricing, as it really does make a huge difference in conversions. If your goal is to maximize customer value, then the highest converting price may not actually be the optimal one. In other words, if you raise your price by 50% and only see a 10% reduction in conversions, you will more than compensate for the drop. Going the other direction, if you lower the price 15% and this doubles or triples your ratio, your increase compensates for your price reduction. Test your prices, and test them in both directions.

#5: Website load time has become an oft-overlooked item in this age of “broadband everywhere.” Load time is critically important in reducing your “bounce rate” on landing pages. There are various online services that will measure your load speed (http://www.websiteoptimization.com/services/analyze), and when you know what it is, you can reduce it by compressing images, removing redundant items, optimizing your style sheets (CSS) and HTML code, and so on. The referenced website will also give you advice on other ways to improve your site’s load speed.

#6: Clearly identify the sales path(s) and remove any points of resistance, or bottlenecks. Even if you have just a single product, there may be a number of different "paths" that lead to a sale. Perhaps you have a landing page to acquire visitor contact data, which then takes them to a sales page, thence to an order page, and so on. Check your metrics and analytics carefully and you should start seeing patterns in how your visitors navigate your site. If you can see when, where and how visitors are leaving the site, you can delete unnecessary steps, enhance the sales copy or the “call to action,” insert a few testimonials, emphasize your warranty or something else to capture that business. Do everything you can to keep the sales process simple and straightforward. The less confusing it is, the less resistance visitors will display.

#7: Let your praises come from others’ lips. Sometimes talking about oneself can sound egotistical, and it has been clearly proven that third-party testimonials increase conversions. In marketing it is called “social proof” when you bring in statements and assessments from other to buttress your message. If you add testimonials – short blurbs, highlighted quotes, letters – to your various landing pages, sales pages and even shopping cart pages, you will almost invariably notice an increase in your conversion rate.

#8: You need to understand the mind of your market, and your customer’s experience with your website. Place an order on the site yourself as you step into the mind of a first-time visitor. Identify the hang-ups, inefficiencies and confusing or missing components that hinder your conversions. In concert with step #6 above, you want to identify why you are not converting, so that you can make the necessary improvements, whatever they may be, to increase your ratio.

#9: Some people believe passionately in the power of media on landing, sales and order pages to increase conversions considerably. Others are not convinced, and there is not much hard data from controlled studies to consult. You should consider testing this idea yourself. You should try pages both with and without automatic play engaged. The idea is to lower buyer resistance, and if media helps, all the better. Music, motion graphics and video do add life and personality to your website, but there is a “sweet spot” (balancing point) and the fact remains that different age and cultural groups respond differently to the media. You need to make changes here in the context of your site’s demographics. You wouldn’t put rock music on your page of ladies’ perfumes, probably – unless you have a 20-something demographic and it’s a signature fragrance from U2 or some other chart-topping band.

Aren’t most of these lists called the “top 10” this or that? You can count this tip as a bonus, then: Keep track of everything you do! Nothing “goes without saying” anymore, so you are hereby reminded that all your hard work can go for naught if you do not keep good records of what changes you are making, when, where, why and how. Chart your progress, review it regularly and don’t be afraid to make continuing refinements as you move along your strategic path.

Finally, as a “super bonus tip” – use some kind of sales accelerator, “offer intensifier” or other method to move people faster through the sales process. It could be a special “one time” or “limited time” offer, a limited quantity offer or even a “special event” promotion. Research what’s going on at other sites in your industry and others, and stay abreast of what seems to be working. Add your own creativity to the mix, tailor things to your company’s situation and you should start seeing increased conversion rates in short order.

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2.17.2009

How Many Cells Are In A Laptop Battery?

Question from a reader: "How many cells are in the Toshiba Satellite M105-S3041 Laptop Battery? The battery is for a Toshiba Satellite M105-S3041 and its technical ratings are 10.8 volts 8800 mAh, Lithium Ion."The question from the reader is a great question for it gets to the heart of battery manufacturing and begins to unravel the power of a battery. The answer is simply: 12 cells. But what does the answer mean and how does the number of cells relate to the overall value of a battery? Let’s find out…18650 is a 3.6V cylindrical Li-Ion cell. 18650 has no memory effect (distinguish between digital memory effect) and longer storage life than NiMH battery cells. 18650 is light weight and has a high energy density. It is in effect perfect for building batteries for laptop and other portable power devices.The additional technical specifications for the 18650 battery cell include:Nominal Voltage Average 3.7 V – the concept of nominal voltage is that voltage range exists depending on the number of cells in the battery. Nominal Capacity - 2200 mAh (above 2200 the stability of lithium based cells is called into question) Max. Charging Current - 2.4 Amps Max. Max. Discharging Current - 4.6 Amps max. Dimensions (DxH) 18.3 mm (Max 18.4) x 64.9 mm (Max 65.1) Weight 46.5 g (1.64 oz) Internal Impedance: less or equal to 90 ohms Cycle Performance is 80% of initial capacity at 300 cyclesNow as stated above the reader asked how many cells were in the Toshiba Satellite M105-S3041 Laptop Battery? The battery is rated at 10.8 volts and a capacity of 8800 mAh.As I mentioned above the nominal voltage average is 3.7V. Some manufacturers may use 3.6V and some may use 3.7V. In the case of a laptop battery with 10.8V the nominal voltage rating used is 3.6V. Thus if we divide 10.8V by 3.6V we get 3. Thus 3 cells in a series. We also know that the batteries capacity is 8800 mAh. We know the nominal capacity is 2200 mAh. Therefore if we divide 8800 mAh by 2200 mAh then we get 4 in parallel.Therefore we have 3 cells in series X 4 cells in parallel equals 12 cells in total.

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2.13.2009

SEO Related Links

SEO Related Links:

http://www.seochat.com/ Great articles pertaining to SEO, free forums and tools. The most useful information can be found in the forum section, where SEO experts from around the world help you clarify certain issues pertaining to SEO. SEO chat forums is one of the internet's biggest SEO forums and one of the most trusted because it produces some of the world's most notable SEO experts specializing in Google SEO optimization. Aside from it's great forum, SEOchat has the widest collection of SEO tools available on the net. Luckily,our SEO specialists have been a reputable member of this forum.

http://www.seomoz.org/ SEO blog, great SEO articles, and tools. Started by Randfish, a contributor from SEOChat. The website provides very useful up to date news regarding Google search engine optimization.It also conducted surveys from worldwide SEO experts regarding their views on important SEO ranking factors. It also offers free and paid membership to access it's important tools and online books relating to Search engine optimization topic.

http://www.seobook.com/ Free SEO tools, glossary and wide information regarding SEO. Started by Aaron Wall, a world leading SEO specialist. Currently he is publishing a book relating to SEO and is one of the most popular SEO book available today. In addition to articles and contents, Aaron wall offers some free advices and tips relating to search engine optimization and welcomes comments from SEO practitioners.

http://www.searchenginewatch.com/ Offers free information on search engine marketing and optimization.

http://www.en.wikipedia.org/wiki/Search_engine_optimizationDefinition of search engine optimisation.

http://www.mattcutts.com/blog/type/googleseo/ Latest blog update from Google software engineer Matt Cutts. Offering tips and advices on search engine optimization.

http://www.digg.com/tech_news Latest news in internet technology from Digg.

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1.14.2009

Replacement for Dell 310-6322 Laptop Battery

Replacement Laptop Battery for Dell U4873, D5318, C5974, G5266...
Battery Code:NDE031
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Battery Capacity: 6600 mAh
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1.12.2009

Breakthrough promises 40-hour laptop batteries

Stanford researchers have made a discovery that could signal the arrival of laptop batteries that last more than a day on a single charge.

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The researchers have found a way to use silicon nanowires to give rechargeable Lithium-ion (Li-Ion) batteries used in laptops, iPods, video cameras and mobile phones as much as 10 times more charge, potentially giving a conventional Li-Ion battery-powered laptop 40 hours of battery life rather than four.
The new Li-ion batteries were developed by assistant professor Yi Cui and colleges at Stanford University's Materials Science and Engineering Department. "It's not a small improvement," Cui said. "It's a revolutionary development."
Citing their paper published in Nature Nanotechnology, Cui said the increased Li-Ion battery capacity was made possible though a new type of anode that utilises silicon nanowires. Traditional Li-Ion batteries use graphite as the anode, which limits the amount of lithium -- which holds the charge -- that can be held in the anode, and therefore limits battery life.
Silicon anodes have the "the highest theoretical charge capacity" according to Ciu's paper, but expand when charging and shrink during use: a cycle which causes the silicon to pulverize and so degrading the performance of the battery. This dead end stumped researchers for 30 years, who instead poured their energy into improving graphite based anodes in an effort to expand battery life.
Cui and his colleagues took up this old problem and overcame it, by constructing a new type of silicon nanowire anode. In Cui's anode, the lithium is stored in a forest of tiny silicon nanowires, each with a diameter one-thousandth the thickness of a sheet of paper. The nanowires inflate to four times their normal size as they soak up lithium but, unlike previous silicon anodes, they do not fracture.

Scanning Electron Microscope images of pristine silicon nanowires before (A) and after (B) electrochemical cycling (charging).
Credit: Nature Nanotechnology
Cui said there a few barriers to commercialising the technology: "We are working on scaling up, and evaluating the cost of our technology. There are no roadblocks for either of these."
Cui has filed a patent on the technology, and is considering formation of a company or an agreement with a battery manufacturer and expects the battery to be commercialised and available within "several years", pending testing.

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1.09.2009

Replacement Laptop Battery for COMPAQ 135214-001, 135214-002, 230608-001, 205844-002